Taylor Swift and Beyonce may be making history with their economy-boosting tour, but a popular act last year that never set foot on stage made millions a week .
Abba TourismThe show kicked off last May, with the artists performing holographically at a bespoke venue in east London.
Despite never seeing the musicians in person, the east London event drew huge crowds and revelry Comment.
The show featured three-dimensional digital avatars of four original members of the ABBA band, singing songs such as “Fernando” and”super troupe“.
The motivation behind the 1970s glory that brought this Swedish quartet to the masses is simple: the members are older now and didn’t tour much even in their youth.
the bottom line
Given the complex technology involved in staging each concert, the entire project was (unsurprisingly) an expensive undertaking.
Costs already topped £140 million ($176 million) before its first performance, Bloomberg Newsmaking it the most expensive music production to date.
But so far, the show has gone well, with most concerts sold out and loyal fans continuing to flock to ABBA’s digital entertainment, according to Bloomberg.
Virtual Reality Concert Already Sold 1.6 million ticketsThe main investor in the project, Pophouse, was revealed last week.
Bloomberg estimates that the Swedish band’s average concert ticket price is 85 pounds ($105), earning $2 million a week, totaling $150 million over 15 months.
“It was elaborate, it was expensive, and it was extremely difficult to create believable digital characters,” said Svana Gisla, the concert’s producer. Tell protector earlier this year. “But the results are magical.”
manufacturer Abba Tourism They reportedly hope to expand the tour to other cities such as New York and Singapore. It will also continue to operate in London for the foreseeable future.
here we go again
Although the music of ABBA is more than forty years old, the pop music group is famous for its stage adaptations and titles. oh mom— the source of inspiration for his songs.
Advances in music technology gave ABBA the chance to make a comeback without actually touring after disbanding.
“ABBA has done it again,” Pophouse CEO Per Sundin told Bloomberg. “They were early on with music videos, they were early on jukebox musicals.”
on behalf of Abba Tourism Pophouse didn’t return immediately wealthrequest for comment.
The Concert Business and the Big Money
It’s an open secret – concerts bring in a lot of money for artists. Concerts by two of the pop icons, Beyoncé and Swift, have dominated this year, in part because it marks the return of full-scale world tours after years without such events due to the pandemic.
estimated display Beyoncé Could Make Up To $2 Billion From Her regeneration The tour kicks off in May and is expected to play 57 shows around the world.For Swift, it is expected to be around $1.62 billion by the end of 2019 era travel.
Concerts are new to some artists, which helps explain why many fans travel from all over the world to see them perform live. This interest tends to boost economic activity in industries such as tourism and hospitality.
One example of this is the so-called “Beyoncé flare-up,” a phenomenon observed in Sweden where the prices of hotel rooms and other entertainment increased ahead of a Beyoncé concert in Stockholm.
It is unclear how much money each of the four members of ABBA made from the virtual gig in London. But for a concert that doesn’t require the artist to perform in person every night, Abba Tourism is making a fortune.
Svlook
