The rise of artificial intelligence (AI) brings new possibilities to the human ability to express and create content. At the same time, the ability to perform almost any action using a digital identity generated by artificial intelligence also brings new problems to be solved.
according to data In the United States, the number of deepfakes scams more than doubled in the first quarter of 2023 compared with 2022, rising from 0.2% to 2.6%, according to Sumsub data.
In recent months, numerous incidents have revealed the use of celebrities such as actors Tom Hanks and Jennifer Aniston, as well as YouTube personality Mr. Beast, to sell digital counterfeit goods. Product deep fakes.
However, a California-based studio announced on November 16 the launch of Hollo.AI, a platform that allows users to declare their artificial intelligence identity or “persona” and a personalized chatbot to monetize and verify them. of artificial intelligence work.
Hollo.AI stated that this “ethical use of artificial intelligence” is achieved through blockchain technology verification. Rex Wong, the platform’s CEO, told Cointelegraph that creators and celebrities will be able to gain “sovereign ownership” of their artificial intelligence through the platform’s verified AI registry.
“The registry acts as a public registry ledger, providing an AI identity that, once verified by Hollo.AI, is recorded on the blockchain for all to see.”
Creators will receive a blue checkmark for a verified identity, which will allow them to control when, where, and how that identity is used, and then earn revenue from any license to that identity.
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Wong told Cointelegraph that these services work similarly to credit identity theft protection but are customized to protect AI identities.
“They monitor and alert users to unauthorized uses of their digital personas, helping to prevent the spread and impact of deepfakes.”
Wong explained that in addition to monitoring unauthorized usage, Hollo.AI also intends to help users resolve fraud cases after detecting such usage.
He said “empowerment” in this area was crucial in an era when “digital identities can easily be copied and stolen for unauthorized use.”
Once a user creates an artificial intelligence “digital twin” on the platform, it “continues to learn” based on the social connections provided by the user to create a more accurate digital identity.
While Hollo.AI seeks to address issues of transparency and ethical use of artificial intelligence for creators and audiences, these topics are also discussed at other institutions and platforms. YouTube recently updated its Community Guidelines to include more AI transparency measures.
The entertainment industry union SAG-AFTRA is currently negotiating final terms with major Hollywood studios on the use of artificial intelligence-generated “digital twins” of actors after a 118-day strike, with the topic of artificial intelligence being one of its key terms.
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