Tom Hanks warned us this was going to happen.
Hanks warned his fans on Sunday that a video promoting a dental plan used a version of his artificial intelligence without his permission, writing in a post Instagram post“Beware!! There is a video using an artificial intelligence version of me to promote some dental plan. I have nothing to do with it.”
The Oscar-winning actor has long criticized the use of artificial intelligence in the entertainment industry, with the 2004 film polar express This marks the first time his digital likeness has been entered into a computer.
“I could get hit by a bus tomorrow and that would be it, but the show could go on,” Hanks said on the show. Adam Buxton Podcast May 12th. “There’s nothing that can tell you, other than an understanding of artificial intelligence and deepfakes, that this is not me and this is not me alone. And it’s going to have a certain level of lifelike quality. It’s certainly an artistic challenge, but it’s also a legal one.” challenge.”
polar express, Hanks, who played numerous characters in the 2004 classic Christmas movie, relied on motion capture technology to record his and other actors’ subtle facial expressions and muscle movements. This information is fed into a computer and transformed into a 3D rendering of the film, which combines live action with motion-capture computer animation to create a 3D rendering of the film. “Uncanny Valley” Characters.
this Forrest Gump The star spoke on the podcast shortly after the Hollywood writers’ strike began and ahead of next month’s Screen Actors Guild strike. Both groups are demanding that contracts specify how artificial intelligence technology will be used in film and television projects.
A tentative agreement was reached between writers and the studio on Wednesday, with the studio agreeing not to use artificial intelligence to write or edit scripts or to use AI-generated content as “source material” that writers can adapt for a lower fee. ”.Actors strike still ongoing, talks expected resume this week
Actors’ main concern is that studios will use AI to profit from actors’ likenesses without their permission – something Hanks says is already happening, as with the unauthorized dental plan video shown.
“We saw this coming,” Hanks said on the podcast. “We saw that there was going to be the ability to take zeroes and ones in computers and turn them into faces and characters. Now, that’s only grown a billion-fold since then, and we’re seeing them everywhere.”
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