Apple has raised the price of its Apple TV+ streaming service for the second time in a year, doubling the monthly cost at the time.
The company will increase the price from $6.99 to $9.99 per month. A year ago, before the first rate hike, the price was $4.99. The annual fee will jump from $69 to $99.
“In the short time since its launch four years ago, Apple TV+ has surpassed major milestones and made streaming service history thanks to its broad slate of award-winning and critically acclaimed series, feature films, documentaries, and children’s programs. and family entertainment programming,” a company spokesman said in a statement.
The change is effective immediately for new customers. Existing customers will see the higher price on their next renewal date 30 days later.
Apple is also raising the price of its gaming platform, Apple Arcade, from $4.99 to $6.99 per month, and raising the price of Apple News to $12.99, a $3 monthly increase. An Apple One subscription, which includes all of the company’s subscription services, will also cost $3 more per month. Apple Music, Apple Fitness+ and iCloud+ didn’t see any price changes.
The price increase reportedly comes less than a week after Apple canceled orders Jon Stewart Questions——After the flagship show tedso It seems to have said goodbye to its protagonist.
Netflix has also decided to increase the cost of its basic streaming plan by $2 per month to $11.99, and increase the cost of its premium plan by $3 per month to $22.99.
Streaming services have raised prices across the board, including Warner Bros. Discovery’s announcement earlier this month that the cost of ad-free subscribers to Discovery+ would jump from $6.99 per month to $8.99 per month.
Over the past three and a half years, Disney+ prices have increased by 100%, Hulu with Live TV has increased by 93%, and YouTubeTV has increased by 108%.
Max has seen the smallest price increase of any streaming service, rising just 7% since launch.
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