Dairy Queen is partnering with local non-fungible token project Weirdo Ghost Gang (WGG) to create an NFT pop-up store in Chengdu, China.
According to a press release seen by Cointelegraph, the “Ice and Snow Season” themed pop-up store is scheduled to be open from November 15 to December 31, and will launch various co-branded products, such as Ice Queen-WGG themed ice cream. Additionally, WGG NFT holders will receive exclusive benefits as part of the joint venture. The project has a large number of users in the Asia-Pacific region.
The press release stated: “This collaboration not only demonstrates Ice Queen’s continued efforts in new media digital marketing, but also allows consumers to have a more detailed understanding of the NFT art IP WGG, thereby enhancing experience and connection.” The WGG series includes 5,555 “Lil Ghosts” NFTs created in 2021 by ManesLab, a Hong Kong-based Web3 holding company. Since its inception, the series’ trading volume has exceeded 21,510 Ethereum (ETH) ($43.5 million). Its current floor price is 0.485 ETH ($995.2).
September, WGG roll out The “City Party Map-Shanghai Station” event organized in cooperation with local food retailer Jiujiu Yabo provides discounts to NFT holders at its more than 500 retail stores. Last month, the project announced it would hold a “Ghost Season” event at The Box, a wealthy shopping mall in Beijing, to display its NFT artworks to shoppers on a 3D screen.
In the severe winter of cryptocurrency, many NFT projects have turned to marketing cooperation with Web2 and even traditional physical companies. In March, Wassies by Wassies NFT Collection opened a pop-up hotel of the same name in Singapore. The hotel, open through September, offers Wassie-themed rooms for about $100 a night.
Related: China announces criminal theft for stealing NFTs and other digital collectibles
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