Elon Musk Takes Product and Engineering Chief Role at X, Yaccarino to Lead All Other Divisions

X owner Elon Musk and CEO Linda Yaccarino will jointly oversee trust and safety at the company, formerly known as Twitter, the social media company said Monday team.

X’s product and engineering teams will report to Musk, while Yacarino will oversee all other departments, including human resources, legal, finance, sales and operations, X said.

The trust and safety team responsible for content moderation has been the focus of some criticism of the platform after Musk acquired the company last October. Researchers blame X for loosening content regulations, leading to a surge in harmful posts. The company said most content views were for “healthy” posts.

Yacarino said in an email to X employees on Monday that the company was looking for a new leader responsible for brand safety and suitability, which was shared with Reuters.

Former brand safety chief AJ Brown, who worked to prevent ads from appearing next to inappropriate content, left the company last month.

Yacarino said in an email that the three X leaders will oversee different responsibilities in trust and safety, including law enforcement operations and threat disruption.

Trust and safety changed after Ella Irwin resigned as team leader in June.

© Thomson Reuters 2023


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