A British golf shop thinks it may have found the perfect way to stop its highly exclusive sneakers from falling into the hands of dealers: get buyers to knock golf balls 200 yards away.
British golf apparel store Trendygolf has purchased 144 pieces of limited edition golf apparel Nike Jordan 1 Low “Travis Scotts” and are using unconventional means to try to sell it to golf customers.
The retailer holds Lottery-focused launch This Friday, 72 lucky participants will be able to purchase the shoes at an “exclusive venue in London.”
But if customers want to buy the £154.95 ($188.60) sneakers, winning the prize draw is only half the battle.
Once in the tournament, the 72 contestants will have two opportunities to hit golf balls over 200 yards or, in the case of women, over 150 yards. If they fail, they miss out on the opportunity to buy shoes.
“This is to ensure these shoes are purchased by golfers and not dealers,” the release said.
Customers will try to win sneakers at Pitch Soho, part of the indoor golf chain, where customers can hit a ball into a screen to simulate a real shot. Golfers looking for sneakers will be placed in a simulated Ryder Cup environment.
golf shoes
Chris Collick, head of content and marketing at Trendygolf, said that while this is an unconventional way to sell sneakers wealth This is the only way to prevent them from falling into the hands of customers with ulterior motives.
Last year, Collick said Trendygolf sold a batch of Air Jordan 1 Low G golf shoes in two minutes. However, he later received numerous complaints from customers claiming the shoes had been picked up by robots operated by the dealer.
Collick said that last year the price of Nike Jordan 1 was as high as three times the price of Trendygolf.exist StockXOn sneaker auction sites, new Travis Scott sneakers are listed for £950 (approximately $1,160), nearly 10 times what the retailer sold for the lot.
“The most important thing for us and Nike in launching this shoe is that we want it to get into the hands of golfers who are going to wear them on the course and wear them with pride as golf shoes,” Coe said. Leake said.
“It eliminates the fact that the product is going to be resold to a dealer. We know it’s going to belong to at least one golfer who knows how to play.”
The 100 best drivers on the PGA Tour have throttled more than average 300 yards, according to data compiled by CBS.While official data on average driving distances among amateurs is limited, analysis by Golf Technology Group shooting range It is recommended that most people can hit the ball at least 200 yards.
Chris believes his golf clients can hit the ball 150 or 200 yards with ease.
“I just had heart surgery four weeks ago and I was still able to hit the ball 200 yards after recovery,” he said. Still, Collick joked, dealers may still be panic-booking golf lessons ahead of Friday’s launch.
The second half of Tradygolf’s allotment of sneakers will be sold through a normal online raffle.
However, Collick thinks the idea of building a customized customer base through some form of testing could catch on. He suggested that skaters who could prove they could do a kick flip would be able to purchase a pair of limited-edition Nike Dunks.
$30 billion market
The shoe resale market has exploded in recent years, driven largely by a combination of hype and scarcity. Cowen Group is an investment management company. predict The global sneaker resale market is expected to grow from US$6 billion in 2020 to US$30 billion in 2030.
Sneakers are being sold on sites like StockX, GOAT and eBay for hundreds of dollars more than the primary market price.
Resellers can either buy in bulk and operate on lower margins, or try to launch more exclusive individual products that can be sold in the thousands at a markup.
Sneaker companies have embraced the trend and launched their own exclusives, one of which is a Nike and Travis Scott collaboration sold by Trendygolf.
Because they are highly speculative, there are no hard and fast rules for pricing sneakers. Kobia Redd, a shoe dealer from Boston, told NBC News He sets the price of shoes based on hype and compares assets to stocks.
He told NBC that his pair of Yeezys, originally priced at $200, were selling for $5,000 on the resale market.
Last year, Nike said it would begin cracking down on dealers who use artificial technology to cross the line to buy sneakers for profit. The seller said it could cancel an online order if it found it had been placed using special software.
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