Dan Taylor, Google’s vice president of global advertising, said advertisers and businesses will now be able to automatically generate ads on the Google advertising platform.
Using large language models (LLM) and generative artificial intelligence (Gen AI), Google Ads will be able to create campaign workflows based on business tips given by marketers.
“It learns from advertisers’ landing pages, queries that are performing well, and headlines that they have approved to create completely new creative,” he said during a recent visit to India.
According to a McKinsey study, marketing and sales have the greatest impact on AI revenue.
Taylor spoke about the launch of Gen AI tools for marketers and advertisers such as Performance Max during this year’s Google I/O conference on May 10, and how brands such as Myntra, Samsung, HDFC and Tata AIG are increasing conversion rates by adding AI 18% of their marketing mix.
The company said Performance Maximization campaigns combine Google’s artificial intelligence technology in bidding, budget optimization, audience, creative, attribution and more.
The tech giant also reiterated its focus on privacy amid tightening privacy regulations in various countries.
He said that in a survey of 16,500 individuals from 11 Asia-Pacific markets, eight in 10 consumers recognized the importance of online privacy and the security of their personal information.
“To the point where 70 percent of consumers will stop interacting with a brand because it violated their trust in data. So that’s a real concern for consumers,” Taylor said.
Days before the government introduces the Digital Personal Data Protection Bill to Parliament, Google announced enhanced privacy features such as Privacy Sandbox for the web and Android, while introducing generation capabilities for marketers’ ad operations.
Taylor said the sandbox program balances people’s privacy and business interests.
“We are rethinking Chrome and Android as privacy platforms while working with industry to develop privacy-focused internet and app experiences that still deliver good outcomes,” he added.
Taylor also said his company was engaging “constructively” with the European Commission to address their concerns about Google’s ad business and avoid conflicts of interest between consumers and advertisers.
Taylor said that Google has been committed to the development of artificial intelligence tools for ten years as the new generation of artificial intelligence capabilities is applied in various fields and affects international discourse.
“While the public discussion about artificial intelligence may seem relatively new, we have been innovating in artificial intelligence and tools that help consumers and enterprises for more than a decade.” At the annual Google I/O conference in May, the company The company has launched artificial intelligence tools for marketers with a focus on scaling small businesses.
“Indian businesses have been investing in putting digital front and center in marketing and we are pleased to support them in leveraging tools like artificial intelligence to deliver the right results,” he said.
With tools like Google products studio, businesses can create custom product images for free without spending a fortune on photo shoots.
He said AI tools move at the speed of customers and with the internet economy expected to grow six-fold in the next decade to $1 trillion (approximately Rs 82,25,155 crore), businesses will not compete with AI, But other marketers use artificial intelligence.
He also said that news publishers are “embracing the opportunity of generative AI” from a content creation and optimization perspective.
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