Google launched Search Generated Experience (SGE) in India in August, bringing AI-generated responses and snippets to queries on its popular search engine. Generative AI search promises more efficient, engaging results and in-depth overviews. Now, the tech giant is rolling out improvements to its AI search tool in India. Google is making the search generation experience in India more visual and localized for better results. The company announced updates to its AI search in India at the Google for India 2023 event on Thursday.
In its blog Detailing the new product experiences announced at the event, Google said it is adding new features to SGE in India to make its AI-generated information previews more useful and easier to understand. Google says SGE will now be richer and more intuitive, adding more images and videos to some overviews.
“For example, when you search for something like ‘What are the various ways to hang a sari? ” Google explained in a blog post.
Generative AI search is also becoming more localized, providing users with location-specific responses. Users can learn about a city’s characteristics and explore surrounding activities through SGE. SGE will now include user reviews of places to provide better information.
In addition, Google has simplified access to information about government programs. In the coming weeks, SGE will help Indian users easily navigate and find important information on more than 100 government schemes in healthcare, housing, employment, women’s welfare, agriculture and more. All these and other content on SGE will be available in Hindi and English.
Google has also expanded the capabilities of Google Lens, now allowing people to search for skin conditions that are visually similar to what they observe on their skin. Users can take photos of their skin conditions through Google Lens and get a visual match of relevant information.
The company also announced new Google Pay services for merchants and consumers. Google’s popular digital payments app is partnering with ePayLater to provide credit lines to merchants. It also offers small bag loans as low as Rs. 15,000 with DMI Finance. On the consumer side, Axis Bank is offering personal loans through Google Pay, and more banks will follow. Users can now also make payments through Google Pay using their bank’s credit limit on UPI, similar to UPI payments.
Google has also improved the shopping experience on its website, making it easier to find products and expanding discovery for small businesses. “Starting today, if you search for something like ‘best phones under Rs. 15,000’ on Google Search, you will now see a more intuitive product feed to explore, complete with filters, Helps shoppers find the products they’re looking for quickly and easily,” Google said on its blog.
YouTube also has new updates. The website will launch an immersive news viewing page that will source content from trusted sources. This feature will be available in 11 Indian languages starting from Q4 2023.
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