Alphabet’s Google will let users try new features that display artificial intelligence-created content as they browse the web, as the company struggles to maintain an edge in a market facing new competitive threats.
Earlier this year, Google released the “Search Generation Experience” (SGE), where users can try an experimental version of its search engine that displays AI-generated responses above regular results listings. The company said Tuesday that the product will be expanded to let readers use artificial intelligence tools to summarize longer articles and in-depth information on websites outside of Google’s search engine.
Rany Ng, Google’s vice president of product management, said the feature was “designed specifically to help people engage more deeply with long-form content from publishers and creators, and make it easier for them to find what they’re looking for as they browse the web” for search, wrote in a blog post.
Users can “click” to pull up a list of key points covered by the AI-generated article and access an “explore on page” feature that provides a summary of the questions the report answers, along with a related links section, Google said.
After Microsoft shocked the market by incorporating technology from startup OpenAI into its Bing search engine, the company has been working hard to reshape its flagship search engine.
Publishers are still grappling with the impact of generative artificial intelligence, which generates text and images based on simple prompts. Google says the new feature will only generate summaries for free-to-read content.
“It doesn’t provide the critical point of articles flagged for paywalls that publishers are in control,” Wu wrote, adding that over time we will “gather feedback and learn what works best for publishers and users.” efficient.”
Users browsing the web can “click” to pull up an AI-generated list of points covered in an article and access an “explore on page” feature that provides a summary of questions answered in the article, as well as jumps to related articles, Google said. section link.
Google also announced that it will start showing definitions in AI-generated content, making it easier for people to code using SGE.
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