How Taylor Swift made her Eras Tour movie mid-strike

While major Hollywood studios and streamers may not want to meet the demands of their employee unions after months of writers and actors’ strikes, Swift has no such qualms. The pop star reportedly met all of SAG-AFTRA’s requirements to film and produce what could become the highest-grossing tour movie of all time.

In fact, Swift’s team is working with the major studios (represented by the Alliance of Motion Picture and Television Producers (AMPTP) in ongoing labor negotiations) on production and distribution. Taylor Swift: Time Tour. The film is self-financed, Swift reportedly spent $10 to $20 million to make it Her parents worked directly with AMC Theaters for distribution.

More important amid the ongoing strike: According to Screen Actors Guild national executive director and chief negotiator Duncan Crabtree-Ireland, she is reaching out to the Screen Actors Guild Federation, of which the pop star is a member , to reach a tentative agreement to shoot and promote the film.Swift reportedly got permission from her doctor to film because it wasn’t a dramatic film and also adhered to the union’s tentative agreement, which means fulfil requirements Such as higher wages for crew members and more generous streaming residuals.

“She came to us and said she wanted to do it, but only if she could do it the right way under a union contract,” Crabtree-Ireland said in a speech at the Toronto Independent Film Festival last week. “We said, that’s great. So she met all the same criteria as the others and got a tentative deal on the production.”

SAG-AFTRA has signed a number of tentative agreements since the strike began in July. According to the agreement, members can promote their projects as long as they have no connection with AMPTP. Eras Tour documentary by Taylor Swift ProductionsThe pop star’s in-house production company will take place August 3-6 at SoFi Arena in Los Angeles.you won’t find Taylor Swift: Time Tour On the SAG-AFTRA list approved provisional agreementbut it may exist under a pseudonym.

Swift didn’t need a major studio or streamer like Netflix or Disney to create a major pop culture moment. The pop star has so much popularity and capital that she can do this on her own.

Crabtree-Ireland went on to note that this isn’t the first time Swift’s business ventures have benefited the collective.He noted that her 2018 agreement with Universal Music Group stipulated that if Universal sold any of its shares of Spotify, all artists signed to the label would receive part of the proceeds.

Although Swift’s movie may not Barbie numbers, and she’ll be breaking more records when she opens next month. Currently, the film’s opening weekend box office revenue has reached 100 million U.S. dollars, and the opening box office may be as high as 145 million U.S. dollars. According to BoxOffice.com.This is unprecedented for a concert film and puts it into Top five premiere theaters This year.

The tour itself, which kicked off earlier this year and is currently scheduled to run until next November, is expected to generate well over $1 billion in ticket sales alone, not to mention all the other economic activity it generates. It’s on track to become the highest-grossing tour of all time.

Eschewing studios and partnering with SAG-AFTRA has garnered industry-wide support for Swift.Earlier this year, she was reportedly giving more goodwill to the public “Changing Life” Bonus Worth at least $55 million to many of her crew, Includes caterers, dancers and truck drivers.

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