The iPhone 15 — Apple’s so-called next-generation smartphone — is expected to launch in the next few weeks, but despite the expected smartphone debut, Apple is reportedly set to face a challenge in a tough smartphone market. The iPhone 15 is said to be the first major upgrade since the launch of the iPhone 12 in 2020, with an upgraded display, charging port and faster processor, while the iPhone 15 Pro models may feature a more durable titanium frame than the iPhone 12 and slimmer display bezels. its predecessor.
in his weekly boot communicationBloomberg’s Mark Gurman notes that Apple has finally acknowledged that “the U.S. smartphone market has been in decline for the past several quarters.” As a result, the smartphone maker will have to do more to convince customers to buy the upcoming iPhone 15 series, which is said to include the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.
According to previous reports, the iPhone 15 and iPhone 15 Plus will feature the A16 Bionic chip and dynamic island found on last year’s iPhone 14 Pro models, as well as upgraded cameras. Meanwhile, the iPhone 15 Pro and iPhone 15 Pro Max are said to feature a new, more durable titanium body, and a faster 3nm chipset than last year’s model. Gurman has previously claimed that the Pro models will feature displays with 1.5mm bezels, the thinnest ever on an iPhone.
Apple’s top-of-the-line iPhone 15 Pro Max model is also expected to feature a periscope camera for improved optical zoom capabilities. Meanwhile, the iPhone 15 series is also expected to ditch the Lightning port in favor of a USB Type-C port to comply with EU regulations.
However, Gurman said in his newsletter that despite all these expected hardware upgrades, Apple will still face challenges due to the continued slowdown in the market. The company’s smartphone sales have been more resilient than those of its rivals, which have also suffered from the economic slowdown, but Apple revealed that its iPhone sales fell 2.4 percent in the June quarter to $39.7 billion (approximately $39.7 billion). 3,281.89 billion rupees).
The iPhone 15 series is expected to debut next month, and Gurman said the series could be unveiled on September 12 or September 13 and go on sale on September 22. Although the company will face challenges as it tries to convince customers to upgrade their phones. In a sluggish smartphone market despite all the new hardware upgrades, Gurman said it “shouldn’t be hard” for the Cupertino company’s next-generation phone models to show year-over-year growth after production issues with the iPhone 14 series last year . COVID-19 restrictions at Chinese assembly plants.
Meanwhile, Gurman said Apple is testing a new Mac model with the M3 chip that could debut in October. Previous reports have suggested that new Mac models with next-gen chipsets are on the way, and the latest model being tested is reportedly powered by an octa-core M3 chip with 10 graphics cores and 24GB of RAM, and could debut as the company’s next-generation Mac. Model. Apple has yet to announce plans for new Mac models, a month after it is expected to launch its next-generation smartphone in September.
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