Casio, a 77-year-old Japanese watch brand, has injected Web3 flair into its brand by bringing its line of sporty G-Shock watches into the virtual universe. Casio, in partnership with eco-friendly blockchain Polygon, will launch a series of free-minting G-Shock Creator Pass NFTs on September 23rd. These NFTs will serve as a pass to Casio’s new Discord channel, through which holders will be able to enter a competition to co-create potential designs for the pass.
Casio hopes to capitalize on the growing popularity of Web3 by appealing to a younger, more tech-savvy consumer base with this metaverse foray. As such, the brand took a community-building approach to establishing itself in the virtual world.
“Co-creative projects include the G-Shock Creator Pass Color Design Contest, which will determine the Pass design (color, material, and pattern). Submitted designs will be voted on by community members, and the winning entry will become the design for the actual pass,” Casio said in a statement. stated in the statement. official statementdetailing its intentions for this competition.
The 15,000 Creator Token NFTs will be available in several countries including Japan, India, the US, Germany, Italy, the Netherlands, Spain, Portugal, and the UK. Announcements about the upcoming Casio competition have also been posted on X (formerly known as Twitter).
According to a report, demand for Web3 experiences has increased, according to Takahashi Oh, senior general manager of Casio’s watch division. Report By decrypting.
“The purpose of co-creating the virtual G-Shock project is to foster a culture of wearing watches in the virtual world,” Oh was quoted as saying by the report.
It is estimated that Metaverse currently has an average of more than 400 million monthly unique users worldwide Bybit Learning Said in February. Interestingly, 51% of global Metaverse users are aged 13 or younger, and most of them take virtual classes or play video games in these blockchain-based digital ecosystems.
Some brands are trying to set up shop in these virtual worlds to tap the potential user base of this age group. Brands such as Lacoste, Tommy Hilfiger, Adidas, Nike and Starbucks have also entered the virtual universe.
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