Instead of competing head-on with X (formerly Twitter) or even Meta’s recently launched Threads, Koo is targeting regional audiences with its language-based approach, says native platform co-founder Aprameya Radhakrishna. explain.
Radhakrishna said Koo could become a social media-as-a-service, adjusted to the laws of the countries in which it operates.
On Threads on Meta, he said: “Threads saw an opportunity to enter the faltering space of Twitter (now X), but they did it wrong, they copied Instagram’s lifestyle network. All the creators turned to Threads , but didn’t actually do it. “Don’t know what to do,” Radhakrishna said.
Radhakrishna told PTI that Koo is “going after a deeper audience, who have never heard of Twitter or Threads as a platform … We are going after a different audience.” Regarding Koo’s positioning relative to other platforms, he claims the company will not Compete directly with other platforms as Koo’s approach is more language based.
It’s worth noting that an app like Koo, widely seen as a Twitter competitor, gained momentum a few years ago with the clarion call of expanding the ecosystem of native digital platforms.
Radhakrishna also spoke on the panel about how Portuguese has become the third largest language base on the platform, and the flow of languages on the platform has even made Brazilian President Luiz Inácio Lula da Silva Silva) was also able to make an impact with its regional audience, reaching 200-300 likes per post on the app.
“According to your country, we can become social media as a service because there are issues of data misuse and interference with local affairs,” he said of Koo’s global plans, referring to other social media companies.
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