Weird or not, Elon Musk’s X may have something to do with this shift. Users are leaving X, the social media platform formerly known as Twitter, in droves. In Musk’s year at the helm, he has ousted two company leaders responsible for content moderation, repeatedly changed the blue checkmark verification system and removed headlines from news articles shared on the platform. The result is poorly regulated platforms that are rife with violence, disinformation or blatant propaganda.
With many ultra-online Twitter users looking for their next platform, X’s loss could be LinkedIn’s huge gain. Vivek Wadhwa and Alex Salkiferthey often ask wealth,” noted in an August review that LinkedIn has the potential to become “a more attractive destination for fans of the latest news and insights” and to “fit seamlessly into the global business-focused social graph.” and comprehensive knowledge base. “
LinkedIn’s window of opportunity is now. An estimated 1 million users fled X in the week after Musk completed the acquisition, according to the company MIT Technology ReviewIt is estimated that X could lose as many as 32 million users by 2024 Insider informationa market research organization that tracks social media and advertising.
However, an influx of new users, many of whom take a casual online approach, threatens the professional atmosphere LinkedIn is known for.
“TMI”, LinkedIn
LinkedIn is primarily used for sharing professional updates, insights, expertise and, of course, job hunting. But some users abide by — or in some cases, outright cross — professional boundaries by sharing their personal lives online.
Instagram account @bestoflinkedin Gained over 40,000 followers by posting screenshots of LinkedIn users doing just that – on the grounds that sleep in car and lessons Trader Joe’s Grocery Store Operation Teach their children more explicit and shocking revelations poster’ physical functions or close family relationships.
Their reasoning? Facing challenges honestly, no matter how personal, will lead to career success, write these pioneers of the “Bring Your Heart to Work” movement.One LinkedIn user concluded: postal Regarding his anxiety about using public restrooms, he wrote inspirational words: “There’s no perfect time to do anything, so start today!” he wrote. But not sure there’s a perfect time to inform your work network about your physical capabilities – everyone knows that posts to the internet last forever, as colleagues, clients and future employers read them. The risks are even greater.
LinkedIn is also working to address other issues, such as sexual harassment. Although this is a problem on the Internet, women tell wealth This summer, the pandemic appears to have increased the number of harassing, explicit or romantic messages they receive on the platform.Nine in 10 women said they had received advances or inappropriate messages on LinkedIn at least once, according to a July survey poll More than 1,000 women actively use the platform.
Then there are trolls – users who often hide behind anonymity and deliberately offend others with insulting comments and messages.one wealth This reporter recently received a private message from a stranger on LinkedIn. The user, who has no profile picture and only one connection, called the reporter “white privilege bougie trash” in response to an article he wrote and shared on the site. While online trolling is by no means new, there is something jarring about being trolled on a platform ostensibly for professionals.
LinkedIn has previously stated wealth Unwelcome romantic advances and harassment violate its rules and require people who receive unwanted messages Report Example.
The evolution of LinkedIn
As with any social media platform, more users means more words and nonsense. LinkedIn’s evolution may just be an inevitable part of its rapid growth.
LinkedIn was launched in 2003 and is 20 years old. By the time it went public in 2011, the company had 100 million users; five years later, tech giant Microsoft acquired it for $26.2 billion.Now, roughly 950 million People in more than 200 countries use the platform.
The platform is also growing in popularity among existing users. LinkedIn does not report its daily or monthly average number of users, but the company said Bloomberg Its users shared 41% more content this spring than during the same period in 2021.
To supplement increased activity, LinkedIn has grown in recent years by adding content such as Newsletter,A podcast networkand audio event. The company also long-term cultivates those considered influential people through a training program established in 2011, namely “LinkedInfluencers”. For now, though, the company is still trying to maintain a professional atmosphere.Search product director Alice Xiong wrote in a June article postal “LinkedIn is not designed to go viral.”
“This is about getting the right professionals the right information or topics they care about that will help them in their careers,” she wrote.
Maybe it’s the “TMI” posts, or the sexual harassment and trolling, but while LinkedIn’s popularity is undeniably growing, it doesn’t feel like LinkedIn anymore. Whether this is a good thing remains to be seen.
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