witch? More like a sandwich. As the season gets colder, McDonald’s is ushering in the spooky season by announcing that its McDonald’s Ribs are rising from the ashes like some kind of pork phoenix. Like an eternal zombie, the pork sandwich has returned from the dead and consumers are scrambling to get their hands on the menu item.
McDonald’s declare On Saturday, the company will bring the McRib back to select stores for a limited time on Nov. 1. The fast-food chain, known for using scarcity tactics to lure customers back for the classic sandwich, has eliminated the menu item. at least four times, only to have it come back again and again. Over its 40-year history, the elusive McRib has been the star of numerous viral pop culture moments, like the one parodied in the 2003 episode. The Simpsons and dawn’s Spare ribs positioner in 2008.
“The Mac Rib is the top sandwich on our menu. So like the goats Michael Jordan, Tom Brady and others, you’re never sure if they’re fully retired,” said McDonald’s CEO Chris Kempczynski. Chris Kempczinski said restaurant businessa trade publication, most recently in Sandwich last year “Farewell Tour.”
But fans may have a hard time finding this seasoned BBQ pork sandwich: “While it won’t be available nationwide, some lucky fans may be able to find their favorite elusive at their local McDonald’s restaurant this November. delicious sandwich,” McDonald’s said in a statement.declare to market observation Wednesday.
Of course, that’s part of the gimmick. The McRib is hard to find and won’t be around for long. Why?McDonald’s wants customers to “enjoy our famous pork sandwich like it’s the last time,” promotional materials for 2022 farewell tour read. That helped McDonald’s pull off a win earlier this year, when it reported fourth-quarter same-store sales of 12.6%. Beat Wall Street expectations by 8.8%. Ribs can’t stay dead because it’s a big business.
grimace
While the McRib seems to capture the zeitgeist with every iteration, another factor behind recent sales growth is a dark and weird social media trend involving another of the brand’s immortal features—the previously retired one named Grimace. Purple mascot.
In June, McDonald’s launched a strawberry-flavored milkshake to commemorate the 52nd birthday of Grimace, the giant purple thing introduced in 1971 as “Grimace.”evil grimace,” stealing milkshakes from unsuspecting customers. TikTok users would film themselves wishing the mascot a happy birthday and taking a sip of a milkshake, then pretending to writhe in pain and suffer a gruesome fake death in horror movie fashion. The #grimaceshake hashtag has been viewed more than 3.7 billion times on TikTok.
However, like the McRib Locator, McDonald’s says it didn’t create the trend. Guillaume Huin, the company’s director of social media, said the same thing in a statement. LinkedIn Postattributes the success to “brilliant creativity, unfiltered fun, the peak absurdist humor of Gen Z” and “the way a new generation of creators and consumers play with brands.”
“If you think we started the grimace milkshake trend, thank you. Very much. But you think too highly of us,” Hewing wrote.
McDonald’s usual style of play is more of a McRib layup than a grimace-shaking one-time layup. The company seems to have found marketing gold by luring consumers with limited offers.Of course, Mike’s Chops has come and gone a few times and now reads more like an expansion The Walking Dead– Zombified runs instead of short but intense bursts. But who’s to say pork won’t be on the menu next Halloween? Guessing keeps the game going.
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