In this photo illustration, META’s Threads logo is displayed on a smartphone, with the Twitter logo in the background. Threads is a new social network launched by Meta Platforms on July 5, 2023.
Omar Marks | Noor Photos | Getty Images
meta Twitter’s new competitor, Threads, has seen explosive growth in its first full day since its public debut on Wednesday night, fueled by Instagram’s already massive user base. Meta CEO Mark Zuckerberg says the text-based social media platform already has 70 million registered users explain on Friday.
As of Thursday afternoon, edge According to internal company data reviewed, users have posted more than 95 million posts and 190 million likes, the report said.
Meta did not provide an updated engagement metric for Threads, but briefed CNBC on Zuckerberg’s announcement about signup numbers.
The fact that Threads is tied to existing social network Meta’s Instagram has helped it thrive. Users can sign up with an existing account on Instagram and keep some followers while others sign up for the app.
“Meta only needs a quarter of Instagram users to use Threads every month to be as big as Twitter,” Jasmine Enberg, principal analyst at Insider Intelligence, said in a statement. Twitter launched as a public company last summer. It reported in its last quarterly earnings report that the number of monetizable daily active users was close to 238 million.
The app still has a lot of room to grow and has yet to launch in Europe, where Instagram’s head said there were still some complex regulatory issues to grapple with.
Twitter owner Elon Musk appears to have expressed some concern about Threads, with his longtime lawyer Alex Spiro writing to Meta accusing the company of “illegal misappropriation.” Trade secrets.
“No one on the Threads engineering team is an ex-Twitter employee,” Andy Stone, Meta’s director of communications, wrote in Threads in response to the letter. “That’s not a problem at all.”
Still, growth alone isn’t enough to make Threads a Twitter alternative that will stand the test of time. The app must also show that it can keep users engaged and coming back.
While Twitter is known for being widely used by journalists, politicians, and academics, and is a frequent place to post news, Meta’s Threads may have a wider audience and following thanks to its integration with Instagram, which visually There are different use cases based platforms.Additionally, Meta has taken steps to De-emphasize political content on Facebook, This policy, if carried over to Threads, would set it apart from Twitter.
“News hunters and avid Twitter loyalists are unlikely to defect to Twitter, and Meta needs to keep Threads interesting to maintain momentum after the novelty wears off,” Enberg wrote. Use Threads to keep up with news and world events, and cultures can vary. But this could be in Meta’s favor: Even the most active Twitter users are tired of constant chaos and ad-hoc changes, and Threads can provide a good ease.”
Even so, many politicians have signed up for the service. Axios As of Thursday evening, more than a quarter of the 535 members of both houses of Congress, as well as six Republican presidential candidates and top White House aides, had created accounts, the report said.
Many advertisers who are used to Meta may also welcome the Twitter alternative, especially if they think it’s safer. The company said Instagram’s community guidelines will also apply to Threads.
Watch: Meta’s Threads isn’t a Twitter killer, but will pose real threat to Twitter’s growth: Analyst
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