Nothing launched a new sub-brand – CMF by Nothing – early last month. Now, the Carl Pei-led company has just revealed that it will launch CMF by Nothing in India next week. The first batch of products from the affordable sub-brand are also expected to debut in India on the same day. The London-based company is expected to launch new truly wireless stereo (TWS) headphones, accessories and smartwatches under CMF by Nothing. Nothing’s product portfolio currently includes Nothing Phone 1, Phone 2, Ear 1, Ear 2 and Ear Stick.
Nothing India VP & MD Manu Sharma from X (formerly Twitter) Announce Nothing sub-brand CMF has landed in India. The conference will be held on September 26, and the first products are expected to be unveiled on the same day.
The first CMF devices to adopt the Nothing design language will be a pair of wireless headphones and a smartwatch. According to reports, the products have been certified by the Bureau of Indian Standards (BIS) website. The wireless earphones have model number B163, while the wearable device is believed to have model number D395. They are expected to be different from Nothing’s core product line, have a more budget-friendly price tag, and are designed to attract more users to Nothing’s ecosystem.
Nothing currently sells Nothing Ear 1, Nothing Ear 2 and Nothing Ear Stick true wireless stereo (TWS) earphones in India. These products are priced at Rs. 6,999 and Rs 8,999 respectively.
Carl Pei launched CMF via Nothing in the first week of August. CMF stands for Color, Material and Finish. The sub-brand has been confirmed to be run by an independent team, which will operate under Nothing. Presumably, CMF by Nothing products will be available through Flipkart and Myntra, and offline through Vijay Sales and select retail stores.
The British startup has launched Nothing Phone 1 and Nothing Phone 2 smartphones in the market so far. The latter was launched in July with prices starting at Rs. 44,999 for the base 8GB + 128GB RAM and storage configuration. It runs on Snapdragon 8+ Gen 1 SoC with improved Glyph interface.
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