Orangetheory’s HQ is a ‘personal care biohacking mecca’ with weekly massages, sleep pods, and cold plunges, CEO says

For Orangetheory CEO Dave Long, a corporate wellness philosophy is more than just a package of health care benefits. The fitness group leader offers 60-minute classes that include heart rate-based interval workouts and treats fitness at work as a daily investment. Long said it all starts at the company’s headquarters in Boca Raton, Florida, where there is a designated area dedicated to well-being at work.

“It’s called an oasis,” Long told wealth. “It’s kind of like a mecca for personal care, biohacking.”

Orangetheory is focused not only on providing workouts for customers, but “everything you can think of for people in the office,” Long said. “Our commitment to our employees there is to provide them with as many wellness platforms as possible, based on the Orangetheory studio.”

“It’s kind of like a personal care, biohacking mecca,” Orangetheory Fitness CEO Dave Long said of their headquarters.

Courtesy of Orange Theory

The oasis at the headquarters offers weekly massages and features a fitness room, sleep pods, cold plunge pools, different types of saunas and a meditation room, Long said.

Long doesn’t shy away from enjoying the fascinating wellness services available at the headquarters. He takes advantage of the company’s amenities and hopes to encourage others to do the same. “The best leadership advice I’ve ever received is to lead by example,” and that doesn’t seem to apply to just revenue building.

In the middle of the work week, in addition to his dives at home, Long heads to the Oasis for about three cold dives a week. He also visits studios in the company’s network to take classes.

CEO Dave Long uses the cold dive at headquarters several times a week.

Provided by Orangetheory Fitness

“It’s great for employers to provide their employees with toolkits and resources that give them the best environment to succeed and have the best approach to balance and wellness,” Long said. “We take this very seriously.”

Workplaces have been battling a wave of widespread employee burnout. As it forces people out of the workforce and erodes people’s sense of belonging at work, employers have been grappling with how to attract and retain employees by providing resources that support employee health and well-being.

While not every headquarters can offer a spa day, it’s clear that hard work and physical and mental health go hand in hand. A new survey released this month by corporate wellness product Gympass found that more employees (77%) are using the company’s wellness products than in previous years. More than 90% of employees say they are looking for a workplace that prioritizes well-being. An overwhelming majority also said that emotional and physical health improved their productivity and job satisfaction.

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