Threads, Meta’s challenger to unseat Twitter as the platform of choice for celebrities, corporations and governments, is now available on the web as it tries to revive its lackluster launch.
The web version of Threads is seen as key to attracting professionals and media types, who are some of social media’s most active users and post mainly from their computers during work hours.
Adam Mosseri, head of Threads at Instagram, posted on Thursday: “Threads.net is now available for everyone. Let us know what you think.”
Threads web version is now live
Photo credit: Threads/@mosseri
Until now, Threads was only accessible as a mobile app on iPhone and Android phones.
“The Threads team is working hard to make this experience comparable to mobile and will be adding more features to the web experience in the coming weeks,” a spokesperson said.
The Twitter (now X) rival was kicked out by Meta in early July, inviting its more than 1 billion Instagram users to download the app.
This helped Threads become the fastest download app ever, beating the previous record held by AI hit ChatGPT.
But the initial excitement didn’t last, and early adopter usage has since declined steadily, with users calling for a web version of the app and other tweaks.
Many celebrities with priority access to Threads, such as Jennifer Lopez or American football star Tom Brady, rarely post.
Elon Musk’s X still dominates the review and news platform, but the turmoil the platform has endured since the Tesla owner took over has dented its success and prompted users to seek alternatives. plan.
A user measurement by Sameweb showed that Threads for Android saw daily active users drop from a peak of 49.3 million to 10.3 million.
During the week of Threads’ launch early last month, Meta CEO Mark Zuckerberg warned that the app “will take time to stabilize, but once we fix that, we’ll focus on growing the community.”
Threads isn’t available in Europe because parent company Meta isn’t sure how to comply with EU data privacy legislation.
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