U.S. online sales surge to $12.7 billion

U.S. online spending rises 6.1% to $12.7 billion in 2019 amazonAccording to Adobe Analytics, discount-hungry shoppers snapped up home goods and household essentials amid Prime Day sales.

Amazon called the event its “largest ever” Prime Day, with shoppers buying more than 375 million items worldwide over two days, up from the 300 million items sold last year. explain Thursday.

The 48-hour sale runs from Tuesday to Wednesday. Amazon did not disclose total sales for the event, but said the first 24 hours of Prime Day marked the “highest single day of sales in the company’s history.”

Household goods, fashion and beauty were the top categories amid the discount frenzy, while shoppers snapped up Fire TV sticks, Apple AirPods and Laneige lip balm, the company said. Adobe also highlighted appliances, housekeeping, and office supplies as popular categories, while some of the most heavily discounted products were electronics, apparel, and toys.

Amazon launched the Prime Day event in 2015 to attract new Prime subscribers and deepen existing members’ loyalty to the program, as well as boost sales in the summer, when sales are low. The company typically uses the event to promote and discount Amazon-branded devices, such as Echo smart speakers and Fire tablets.

Despite the strong performance, which Adobe said set a “new Prime Day record,” the results still fell short of expectations. Adobe expects total AOL sales to rise 9.5% year-over-year to $13.1 billion during the two-day event. Last year, American consumers spent more than $11.9 billion.

Competitor retailers include walmart, Target, Best Buy and Kohl’s Competitive discounts are held during Prime Day.

Preliminary shopping data from the event suggested consumer spending may be stronger than feared in the face of economic uncertainty and still-elevated inflation. Shoppers spent more per order, with an average order value of $54.05, up from $52.26 during last year’s campaign, According to molecular data As of Thursday morning.

Some 52% of the more than 1 million households surveyed by Numerator said they made Prime Day purchases that they had been putting off until they were on sale.

watch: Consumers get nervous and look for deals during Amazon Prime Day