Water & Music’s Cherie Hu says Web3 and AI will revolutionize creativity: The Agenda

Curiosity may kill the cat, but for musicians, it’s often a launching pad for creativity and innovation. In 2023, OpenAI’s powerful ChatGPT artificial intelligence tools are developing rapidly, and technologies such as Midjourney and Dall-E provide content creators with the ability to truly become a one-man band or one-man production studio.

Keeping up with the rapid advances in technology and its impact on related industries can be a challenge for the average busy person, and one of the goals of Water & Music is to provide music industry professionals with a more research-backed way to examine, Discuss and try out new technologies.

In episode 19 agenda In the podcast, hosts Ray Salmond and Jonathan DeYoung speak with Cherie Hu, founder of Water & Music – “an independent newsletter and research community with a mission to make the music industry more innovative, collaborative and transparent.”

change is inevitable

When asked about new changes in the music industry, Hu admitted that “the old music industry was very much driven by a small group of gatekeepers,” saying the pandemic, new technology and maybe even some awareness in favor of Web3 form. Movement will ultimately change that.

“I think this pandemic has woken up a lot of people,” Hu said. “I think this encourages people to be more proactive in speaking out and advocating for the changes they want to see.” She added:

“A lot of the most critical, deeply critical conversations I’ve heard about streaming have happened in the last three years, simply because, due to the pandemic, artists have had to rely basically entirely on digital resources without having to tour. Break-even revenue. And then they look at their streaming checks and say, ‘This is it. I can’t live on this.’ So there’s a lot of activity around alternative models for monetizing music in the digital environment. Productive conversations. Of course, Web3 plays a huge role in that.”

Historically, entering the music industry meant artists either needed to know the right people to get picked up, or be able to fund their efforts in a way that created enough ripples to reach a wider audience. Hu believes that in the traditional music industry, “a lot of the mechanisms haven’t really changed in the past 10, 20, even 30 years,” but she also acknowledges that new technologies offer creators new ways to circumvent them altogether. The traditional path to success.

nonsense:

“The way culture develops, especially if you look at apps like TikTok and the impact that ecosystem has had on music culture and what music, what songs become popular, you see it’s growing so fast. The music industry The unfortunate thing is that the financing element hasn’t caught up.”

Hu says Water & Music is eager to take a more analytical approach to understanding how the music business is evolving and how emerging technologies are impacting it.

“So when we think about new music businesses, we’re definitely focusing on new technologies that enable people to participate in the music industry. You know, whether it’s creating music, marketing music, building a community around music, or bringing it to life in a whole new way Monetization. We’re interested in the whole stack.”