Levi Strauss & Co. CEO Charles Bergh has some…unusual advice on the best way to clean jeans: Don’t use a washing machine. take a shower.
When it came time to wash his pants, he said, he would put them in the shower and wash them with soap, just like he would wash his legs.
Please note that this is not an everyday occurrence. This only happens if the jeans are “really disgusting.” Otherwise, he said, if he spilled something on his jeans, he would have them cleaned.
Nine years ago, Berg seemed to advise people to never wash their jeans at an event (he denies saying this). But when washing jeans, he told CNBCaffecting the shape and color of jeans, damaging their appearance and shortening their service life.
“A true denim lover, someone who really loves denim will tell you to never put denim in the washing machine,” he said. “So that’s what I did.”
There are also ecological reasons to avoid throwing Levi’s jeans in the washing machine.
Although jeans are made of cotton, a large amount of water is used in the production process and they are washed every few times, which gradually increases the environmental footprint of jeans.
A 2021 Scientific Research Microfibers from blue jeans have been found in sediments in Canadian lakes and the Arctic, where they enter the environment through washing machine wastewater.
“Blue jeans, the world’s most popular garment, significantly increase the environmental accumulation of microfibers from temperate to arctic regions, demonstrating the widespread burden of anthropogenic pollution,” the report reads.
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