Amazon is bringing its palm-scanning payment system to a Whole Foods in Seattle, the first of many future locations it plans to roll out the technology.

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amazon Consumers will be able to pay with their palms at all Whole Foods stores by the end of the year, the company announced Thursday.

Amazon One is a biometric technology that allows users to simply place their palm on a scanning device to enter a store and pay. Shoppers first have to link their palms to a stored credit card. Afterwards, they simply wave at the kiosk to pay.

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The company first introduced the technology in its Go cashierless stores, but has since started adding it to Whole Foods supermarkets. Amazon One is currently sold in more than 200 Whole Foods stores, and the company said the upscale grocer will roll out the service to about 500 of its stores in the coming months.

Amazon said on Thursday that demand for the technology is “growing” and that Amazon One has been used 3 million times.

The company has increasingly marketed its brick-and-mortar store technology to third parties as part of a unit now part of Amazon Web Services’ cloud unit. Amazon has signed deals with airport stores, stadiums and concert venues to install its Palm Payments technology and a cashierless checkout system called Just Walk Out.

Popular bakery cafe chain Panera Bread began testing Amazon One at some of its stores earlier this year. Denver’s Coors Ballpark began allowing attendees to use palm-scanning devices to purchase alcohol in May.

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