The pumpkin spice wars are escalating in a big way.
Dunkin’ has launched a new drink that mixes frozen coffee and whipped cream with the chain’s mini pumpkin spice donuts (called Munchkins) and tops them with a caramel drizzle, just to keep your blood sugar levels in check Raise it slightly.
The drink, called the “Iced Spice Munchkin,” goes on sale for a limited time starting Wednesday.The company debuted Tuesday’s MTV Video Music Awards in an ad featuring rapper Ice Spice, which co-stars/actors and Dunkin’ lover Ben Affleck said.
“Pumpkin spice season has been getting a little predictable lately, so we turned to our friends Ben Affleck and Ice Spice for help creating a new pumpkin obsession that only Dunkin’ can offer,” said Dunkin’ Chief Marketing Officer Jill McVicar Nelson. in a statement. “This is no ordinary pumpkin drink.”
This is the first time Dunkin’ has officially combined donuts and coffee drinks in an official capacity, although the company’s original name was naturally inspired by the sight of the company’s early customers dunking the donuts they purchased. Born in coffee.
The drink is similar to a cookies and cream milkshake, but with flavors of pumpkin spice and caffeine, Dunkin said.
Dunkin’ has been beefing up its coffee business for several years in hopes of taking some market share away from Starbucks.
The company also knows a good PR stunt, selling a bag of bacon three years ago and touting Affleck’s love for the brand during the Super Bowl earlier this year.
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