In this Warsaw, Poland July 23, 2023 photo illustration, a portrait of Elon Musk is seen on a mobile device with an X and the Twitter logo in the background.

Jonathan La | Noor Photos | Getty Images

Twitter owner Elon Musk officially changed the company’s famous bird logo to an “X” on Monday as part of his sweeping rebrand. Announce weekend on social media sites.

Musk, who bought the platform late last year for $44 billion, wrote in a post on Sunday that the company would soon be “saying goodbye to the Twitter brand, and gradually to all the birds.”As of Monday, the domain X.com However, the user is directed to Twitter’s home page Twitter.com Also remain active. For many users, the branding in the mobile app has not changed.

The move from Twitter to X reflects Musk’s vision of turning the platform into what he calls an “app for everything.” Twitter CEO Linda Yaccarino wrote in a post on Sunday that X will be “centric around audio, video, messaging, payments/banking.” The platform will also be powered by artificial intelligence, she added.

The company first began transitioning to X in April, when Twitter Inc. changed its name to X Corp., according to reports. court documents.

Musk, the company’s executive chairman and chief technology officer, said on Monday that tweets would now be called “x,” but when asked what retweets would be called, he wrote, “This concept should be rethought.”

On Monday, he shared a photo of the X logo projected onto the company’s headquarters.

this tesla The CEO tweeted Sunday that he loves the letter “x,” and according to his other ventures, his fondness for it isn’t new. Musk’s rocket maker SpaceX also has an X as its logo, and Musk recently launched a new artificial intelligence startup called xAI with the lofty goal of “understanding the true nature of the universe.”

Musk also founded X.com, which was then merged with Confinity in 2001 and renamed PayPal. He bought back the domain from PayPal in 2017.

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