Lansing, Michigan – General Motors On Monday it unveiled a redesigned version of its popular Chevrolet Traverse crossover with a more truck-like look that the company hopes will attract new buyers.

The 2024 Chevrolet Traverse has a more sculptural exterior than the smoother outgoing model. It also added an off-road-inspired Z71 model to the lineup, complete with a new engine, a redesigned interior including a standard 17.7-inch diagonal color touchscreen, and additional safety and convenience features such as the automaker’s Carrier’s Super Cruise hands-free highway driving assistance system.

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The Traverse has historically been one of GM’s best-selling models, often selling more than 100,000 vehicles a year. In the first half of the year, sales of the large crossover were trailed only by the automaker’s full-size pickup, the Chevrolet Malibu sedan and the smaller Chevrolet Equinox crossover.

“Our new Traverse is designed and built to behave and look like an SUV,” Chevrolet vice president Scott Bell said in a release. “With the all-new Z71 leading the way, the 2024 Traverse establishes Building on the success of its predecessor will undoubtedly put us in the driveway of many more customers.”

Chevrolet Vice President Scott Bell speaks during the unveiling of the 2024 Chevrolet Traverse crossover at General Motors’ Lansing Delta Assembly Plant on July 17, 2023.

Michael Whelan/CNBC

All models will be powered by a new 2.5-liter turbocharged four-cylinder engine expected to produce 315 horsepower and 317 foot-pounds of torque. The current engine is a 3.6-liter V6 with 310 horsepower and 266 foot-pounds of torque.

GM’s Super Cruise hands-free highway driving assist system uses a suite of cameras, sensors and map data to control the vehicle’s acceleration, braking and steering on pre-mapped highways. It can also monitor driver attention.

The redesigned Traverse sits between the Chevrolet Blazer crossover and the larger, more powerful, and more expensive Chevrolet Tahoe SUV. GM says it expects to show up in dealer showrooms in early 2024.

GM did not release pricing for the vehicle, which was revealed at its plant in Delta Township, Lansing, central Michigan, where the crossover is built. The Traverse currently starts at around $34,500 to over $55,000.

2024 Chevrolet Crossover

General Motors

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Unveiling the vehicle on Monday, GM executives said the company would add a third shift at the plant to produce the redesigned vehicle, which is expected to be assembled alongside redesigned versions of the Buick Enclave and GMC Acadia. It will be the first time the plant has run three shifts since 2017.

After the event, GM North America President Rory Harvey told CNBC in an interview: “Based on our desire to add a third shift, you can conclude that we think the demand for this vehicle Very, very strong.” But he declined to give specifics. Specific sales expectations. “We believe the car is selling very well.”

The announcement of the third shift came a day before GM’s official opening. Controversial contract negotiations with the UAW.

Company and union officials said the timing of the announcement was purely coincidental, but the company has a history of making such announcements ahead of talks.

Michael Trevorrow, GM’s vice president of North American manufacturing operations, said he believed the two sides could work together to reach an agreement that rewards workers and helps the company.

“This is an opportunity. This is an opportunity for our employees to get a raise. This is an opportunity for us to move forward. To be able to support the future,” said Trevorrow, a member of the negotiating team.

Securing new products like the redesigned Traverse is always critical, no matter the time of year, said Steve Dawes, UAW Regional 1D Director who oversees the Lansing plant.

“Every negotiation has its challenges,” he said, calling these particular negotiations “interesting.” “There are a lot of things on the table … the dynamics are unique and change every four years.”

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