Alphabet-owned Google said on Wednesday it rolled out a generative artificial intelligence search tool for users in India and Japan that will display text or visual results, including snippets, based on prompts.

Initially only available in the U.S., the feature rolled out this week in both countries, and users can choose whether to use the feature.

Japanese users will be able to use the feature in their local language, while Indian users will be able to use English and Hindi.

Google’s search feature is designed to find information, such as finding something to buy. It differs from its chatbot, Bard, whose characters can hold human-like conversations, such as generating software code.

Google’s AI Search competes with Microsoft’s Bing.

Meanwhile, Google on Tuesday offered its artificial intelligence tools to enterprise customers at a monthly price of $30 (nearly Rs 2,500) per user, as the Alphabet-owned company hopes to cash in on the technology’s popularity this year.

The price is the same as rival Microsoft’s “Copilot” suite of artificial intelligence office software, which includes Teams and Outlook.

Last year, Microsoft-backed OpenAI’s ChatGPT took the tech world by storm, and Google this year ramped up investment in generative artificial intelligence to catch up.

The company made the announcement Tuesday at its Google Next conference in San Francisco, where it also unveiled a new version of its custom AI chip and a tool for watermarking and identifying AI-generated images.

Google’s new tools include “Duet AI in Workspace,” which will help customers write documents in its apps, draft emails in Gmail, generate custom visuals in Slides, and more.

© Thomson Reuters 2023


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