Google is rolling out its artificial intelligence chatbot Bard to other members of its digital family, including Gmail, Maps and YouTube, to fend off competitive threats from Open AI and similar technologies run by Microsoft.

The extension announced by Bard on Tuesday will be available through an English-only extension that will allow users to allow chatbots to mine information embedded in their Gmail accounts, as well as get directions from Google Maps and find useful videos on YouTube. The extension will also open the door for Bud to get travel information from Google Flights and pull information from documents stored on Google Drive.

Google pledged to protect user privacy by preventing human reviewers from viewing potentially sensitive information that Bader obtained from Gmail or Drive, while also promising that the data would not be used as part of the Mountain View, California-based company’s primary method of making money. —Sell ads targeted to people’s interests.

The expansion is the latest development in an escalating artificial intelligence battle sparked by the popularity of OpenAI’s ChatGPT chatbot and a push by Microsoft Inject similar technology on its Bing search engine and its Microsoft 365 suite These include Word, Excel and Outlook applications.

ChatGPT prompts Google Broad release of Bader in March Then, starting in May, it will begin testing the use of more conversational AI in its own search results.

I decided to give Bud more digital juice in a high-profile trial That could ultimately hamper the growth of the ubiquitous Google search engine that drives parent company Alphabet Inc.’s $1.7 trillion empire.

in the largest U.S. antitrust case For a quarter-century, the U.S. Department of Justice accused Google of creating a lucrative search monopoly by abusing its power to stifle competition and innovation. Google claims it dominates search because its algorithms produce the best results. It also believes that with the rise of artificial intelligence, it faces a variety of competitions that are becoming increasingly fierce.

In theory, giving Bard access to vast amounts of personal information and other popular services like Gmail, Google Maps, and YouTube would make them more useful and encourage more people to rely on them.

For example, Google thinks Bard can help users plan a group trip to the Grand Canyon by getting dates that suit everyone, explaining different flight and hotel options, providing map directions, and presenting a series of informative videos from YouTube. .

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