Google will provide more information on targeted advertising and give researchers more access to data on how its products work to comply with landmark EU online content rules, the Alphabet unit said on Thursday.

The new rules, known as the Digital Services Act (DSA), are more onerous for Meta Platforms, Microsoft, Twitter, booking.com, Pinterest, Snap Inc’s Snapchat, Wikipedia, Zalando and Alibaba’s AliExpress, Because they have a large number of users.

The DSA, which goes into effect on Friday, requires companies to do more to tackle child sexual abuse material and disinformation, to be more transparent about their algorithmic processes, bots and targeted ads, and to remove illegal, unsafe or counterfeit products sold on their platforms .

Laurie, Google’s vice president of trust and safety, said: “We are expanding the Ads Transparency Center, a globally searchable repository of advertisers across all of our platforms to meet specific DSA regulations and provide information on ad targeting in the EU. for more information,” Richardson said in a blog post.

“We will increase researchers’ access to data to learn more about how Google Search, YouTube, Google Maps, Google Play and shopping actually work, and conduct research relevant to understanding systemic content risk in the EU,” she said.

The U.S. tech giant will also provide more visibility into its content moderation decisions, give users different ways to contact the company, and update its reporting and appeals processes to provide specific types of information and context about its decisions.

It will launch a new transparency center where people can get information about its policies by product.

© Thomson Reuters 2023


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