Ford CEO Jim Farley poses for a photo during the unveiling of the all-new electric Ford F-150 Lightning pickup at the Ford Rouge Electric Vehicle Center on April 26, 2022 in Dearborn, Mich.

Bill Pugliano | Getty Images

we raise our eyebrows ford‘s (F) has a new price cut on its popular electric pickup truck. The move appears to challenge the automaker’s claims that the F-150 Lightning is in high demand.

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