The Carolina Reaper and the Naga Viper are two of the hottest peppers in the world.The former averages about 1.6 million The number of Scoville units and Naga Vipers was only slightly lower at 1.3 million. (this indicator is named after scientist wilbur scovilleAs early as 1912, he determined how to measure the pungency and hotness of peppers. ) Hershey’s division warned consumers that when brushing both onto potato chip dust, they create a burning Paqui, a “really twisted chili.” experience. As part of the “One Chip Challenge,” the company is challenging diners for $9.99 to see if they can take it — and it just found its first known death after eating it, a A 14-year-old teenager in Massachusetts.

Paki challenges diners to the Reaper Chili and Viper Chili via a site adorned with red skulls and a snake running through the skull. According to reports, the company also regularly challenges people to see how long they can go without drinking or eating anything after consuming the chips. this New York Timesbut after his death it has removed the language from its side Harris Wolobaa teenager from Worcester, was first reported by boston globe. “How long can you last before spiraling?” the official website reads.

lois woloba told era Her son Harris showed her a photo of the coffin-shaped chip box Packy was in and told her that’s what he was eating while bending over his stomach. Two hours after Harris’ mother picked him up from the school nurse, he was taken to hospital where he died shortly afterwards. A spokeswoman for the Massachusetts Office of the Chief Medical Examiner told reporters that Louise said her son had no other medical problems and would not have autopsy results for up to 12 weeks. era.

Paqui is owned by Amplify Snack Brands (owners of a much more modest brand) skinny pop), which has been a subsidiary of Hershey since its acquisition in 2017 for $1.6 billion.

Paki’s spokesperson says the “Single Chip Challenge” has been around for a while time exist 2016 “The Paqui Carolina Reaper chip generates such maddening heat that people can only deal with one chip.”

Challenges are often a way for public marketers to try to spark social virality and fads. Taking inspiration from earlier fads like the cinnamon challenge or the plank, the companies created hashtags relevant to their brands, hoping to spread around the world and further boost sales. Just look at the recent McDonald’s “Ghostface Birthday” campaign, which was a success when Gen Z put their own spin on the promotion. The typical existential humor trend brought TikTok nearly 3 billion views, and McDonald’s sales increased by more than 11%. But these blows could bring about a fatal turnaround.

Adolescents like Woloba tend to be more drawn to these challenges, clinical psychology researchers say. “In recent years, social media challenges have become more popular and more dangerous, leading to seriously injured and even death toll’, write Elisa Trucco and Julie Cristello in The Conversation, explaining that teens are more vulnerable because they use social media a lot, are more vulnerable to peer pressure, and are at a more risk-taking stage in their lives.

Hershey did not immediately respond wealthrequest for comment.

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