SoftBank-backed e-commerce company Meesho said on Wednesday it had removed nearly 4.2 million counterfeit and infringing products and 1 million restricted products in the past six months.

An official of the company said that the total number of suspended products represents less than 5% of the total products listed on the Meesho platform.

Meesho said its “Project Suraksha” system has detected and blocked more than 12,000 bad actor accounts from accessing the platform.

“The program has achieved impressive results, with nearly 4.2 million counterfeit and infringing products deactivated and 1 million restricted products deactivated in the past six months. Since February, platform views of non-compliant items have Volume has dropped by 80% and they say they now account for only 0.1% of views on the platform,” Meesho said in a statement.

Sanjeev Barnwal, founder and chief technology officer of Meesho, said that the company uses advanced technologies in computer vision and natural language understanding to continuously strengthen quality inspections and effectively identify counterfeit products and bad sellers.

“We also have a dedicated quality and compliance team that proactively cross-validates automated signals, allowing us to combat fraud and build trust with our users,” Barnwall said.

Meesho created a “Suraksha List” of about 1,800 brands identified as being at high risk of infringement and counterfeiting.

“Through continued investments in technology, enhanced quality checks and strategic brand partnerships, we have significantly improved our ability to detect counterfeit products and protect users from potential harm,” said Meesho Commercial CXO Utkrishta Kumar.

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