Meta Platforms will launch a web version of its new text-first social media platform, Threads, hoping to gain an edge over X (formerly Twitter) as the initial surge in users fades.

The much-anticipated web release will make Threads even more useful for power users such as brands, corporate accounts, advertisers and journalists.

Meta didn’t give a release date, but Instagram head Adam Mosseri said it could happen soon.

“We’re close online…” Mosseri said in a Threads post on Friday.The launch could take place as early as this week, according to one of the people. Report In The Wall Street Journal.

thread web version adam moseeri thread web version

Threads expects to launch Wen version this week
Photo credit: Threads/Adam Mosseri

Threads launched as an Android and iOS app on July 5 and gained 100 million users in just five days, but its popularity has grown as users return to the more familiar X platform after an initial rush to try Meta’s new offerings. The degree has decreased.

But daily active users on its Android app dropped from a peak of 49.3 million to 10.3 million in just over a month, according to an Aug. 10 report from analytics platform Similarweb.

Meanwhile, management is rolling out new features at a rapid pace. Threads now offers the ability to set notifications for posts for an account and view them in a chronological order.

It will soon roll out an improved search feature, allowing users to search for specific posts rather than just accounts.

Last week, Meta rolled out several new features for Threads, including custom alt text for sharing posts, photos, and videos directly on Instagram DMs, and a mention button for tagging someone’s account.

© Thomson Reuters 2023

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