Meta Platforms said on Tuesday it would launch a web version of its new text-first social media platform Threads to retain professional users and gain an edge over rival X, formerly Twitter.

Users of Threads will be able to access the microblogging platform by logging into its website from a computer, the Facebook and Instagram owner said.

Meta CEO Mark Zuckerberg said in a Threads post that a web version will be available to users “in the next few days.”

Themes Web Mark Zuckerberg Mark Zuckerberg Themes

Mark Zuckerberg posts an image announcing the web version of Threads
Photo credit: Threads/@zuck

The much-anticipated launch could help Threads gain wider acceptance among power users such as brands, corporate accounts, advertisers and journalists, who can now take advantage of the platform by using it on larger screens.

Threads topped 100 million registrations within five days of its July 5 launch, but its popularity has waned as users returned to the more familiar X platform after the initial boom.

Daily active users of the Threads app for Android dropped from a peak of 49.3 million to 10.3 million in just over a month, according to an Aug. 10 report from analytics platform Similarweb.

Meta said the company will be adding more features to the web experience in the coming weeks.

It was recently reported that Meta will launch a web version of Threads this week, as Instagram head Adam Mosseri hinted on Friday. Social media company White didn’t give a release date, but Adam Mosseri said it could happen soon.

© Thomson Reuters 2023


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