Microsoft CEO Satya Nadella speaks during an interview on March 15, 2023 in Redmond, Washington.

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Microsoft shares rose more than 5% on Tuesday after the company announced a new artificial intelligence subscription service for Microsoft 365: The company will charge users an additional $30 per month for using generative artificial intelligence in tools like Teams, Excel and Word. USD fee.

Adding in a subscription to Copilot, a generative AI assistant that runs across Microsoft 365 programs, can reportedly add up to 50% or more per month for business users. Copilot’s features reportedly include wrapping up meetings, analyzing spreadsheet data and designing presentations, but the tool is currently in early beta and not yet available to the public.

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The updates come as a race heats up among tech giants such as Microsoft, Google, IBM and others to deliver consumer-driven generative artificial intelligence tools.

The company also announced Tuesday a major update to its AI chatbot, Bing Chat: visual search. Users can now snap a photo or upload it to Bing Chat and ask for more information about that photo from the desktop or the Bing app.

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