Twitter launches the X logo to replace Larry the Bird.

Rafael Enrique | Light Rocket | Getty Images

Elon Musk’s decision to rebrand Twitter to X represents his ambition to create what he calls an “app for everything.”

“Twitter was acquired by X Corp both to ensure free speech and as an accelerator for X, the app for everything. It’s not just a company rebrand, it’s doing the same thing,” Musk explained in a statement. postal Monday night.

“When only 140-character messages were passed back and forth, Twitter’s name meant a lot — like a bird chirping — but now you can post almost anything, including hours of video. In the coming months, we’ll be adding comprehensive communications and the ability to manage the entire financial world. Twitter’s name doesn’t mean anything in this context, so we have to say goodbye to the bird.”

Business analysts see the risk of ruining Twitter’s bluebird brand image for years. Twitter is already struggling to retain advertisers, as Musk’s changes to the site have some concerned it’s not a safe place for brand marketing.

Musk recently hired former NBCUniversal advertising executive Linda Yaccarino as CEO, a move seen as helping appease advertisers. In a message to employees on Monday, Jacarino said of the name change: “Our usage is at an all-time high, and we will continue to delight the entire community with new experiences in audio, video, messaging, payments, banking, and create a global marketplace for ideas, goods, services, and opportunities.”

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WATCH: Elon Musk scraps Twitter name, calls it ‘X’ superapp

Elon Musk drops Twitter name, calls it 'X' superapp

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