The world’s largest news media organization is calling for revisions to rules governing the use of copyrighted material by makers of artificial intelligence technology, according to an open letter published Wednesday.

The note, signed by industry bodies such as the News Media Alliance (which includes nearly 2,000 publications in the U.S.) and the European Publishers Council, aims to create a framework for media companies to engage in “collective bargaining” with AI model operators over the operators’ interests. “. use their intellectual property.

“Generative artificial intelligence and large language models … disseminate content and information to users, often without regard to, compensation for, or attribution of the original creators,” the letter said. This practice undermines the integrity of the media industry. core business model.”.

Services such as OpenAI’s ChatGPT and Google’s Bard use generative AI language, leading to a surge in bot-generated online content, and multiple industries are evaluating the impact on their businesses.

Most of these services do not disclose the inputs they used to train their models, although early versions of their models say they were trained using datasets containing billions of pieces of information scraped from the internet, including news from Content of the Site.

Despite the widespread adoption of the technology—several companies have launched features based on generative artificial intelligence—governments around the world are still deliberating on the rules governing its use.

The move echoes longstanding efforts by the news media industry to strike lucrative deals with tech companies such as Meta Platforms and Alphabet, which publishers have often accused of running platforms full of news content without adequately sharing the profits. U.S. lawmakers are considering a bill this year called the News Competition and Protection Act, which would allow news broadcasters and publishers with fewer than 1,500 full-time employees to negotiate ad rates with companies like Google and Facebook.

At the same time, News Corp. began experimenting with generative AI and negotiated with tech companies to use its content to train AI models.

The AP, one of the signatories to the letter, signed a deal with OpenAI last month to license parts of the AP’s story archive and explore the use of generative artificial intelligence in journalism. OpenAI has also committed $5 million (nearly Rs. 410 crore) through the partnership to the American Journalism Project (AJP), which will find ways to support local journalism through artificial intelligence.

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