Twitter rebrands to ‘X’ as Elon Musk loses iconic bird logo
Twitter rebrands to ‘X’ as Elon Musk loses iconic bird logo

SpaceX and Tesla CEO and Twitter owner Elon Musk attends the Viva Technology conference dedicated to innovation and start-ups at the Porte de Versailles exhibition center in Paris, France, June 16, 2023.

Chesnot | Getty Images

Twitter officially changes its name to “X” Elon Musk changed its iconic bird logo on Monday, marking the latest major shift since he took over the social media platform.

website As of early Monday morning, the app version of the platform was still active and the branding appeared unchanged.

However, Twitter’s world-famous bird logo has been turned into an X instead.

Earlier Sunday, Musk posted a short video of a flashing “X.” Asked if the logo in the Twitter Spaces audio chat would change, he said “yes,” telling an unidentified spokesman: “We’re cutting the Twitter logo off the building with a blowtorch.”

musk on monday morning tweet Images of the X brand are all over Twitter headquarters.

Musk tweets On Sunday, the idea of ​​changing the logo to an “X” was “to embody the imperfections in all of us that make us unique.”

“Soon we will be saying goodbye to the Twitter brand, and gradually to all birds,” he wrote.

By Sunday afternoon, the URL had redirected to what used to be Twitter. The domain was abandoned after the PayPal merger and returned to Musk in 2017,

The shift from bird images to “X” is self Musk bought Twitter last year for $44 billion.

The social media company also recently announced It limits the number of direct messages that unverified users can send each day, and is said to be part of an effort to reduce spam.

The change went into effect on Friday, according to a message in the Help Center.If users want to increase the number of messages allowed per day, they must join Subscription service launched last year.

The latest changes come as the social media giant continues to face competition from Meta’s new app, Threadslaunched earlier this month.

This is a story of development. Please check for updates.


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