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Condé Nast has appointed Chioma Nnadi to succeed Edward Enninful as head of British Vogue, one of the most powerful roles in fashion.

Nnadi will become the magazine’s head of editorial content, reporting to Anna Wintour, editor-in-chief of US Vogue and chief content officer of Condé Nast Global.

Nnadi, 44, who was born in London, is currently the digital editor of US Vogue.com, where he oversees the magazine’s digital content.

Enninful, 51, said in June he would step down from the magazine after the March 2024 edition but remains an editorial adviser to the magazine group, sparking debate over who will replace him as a key tastemaker in British fashion Intense speculation.

Under Enninful’s leadership, British Vogue became a more diverse and eclectic magazine, championing plus-size and transgender models and featuring photos of celebrities such as Meghan Markle .

Enninful has long been viewed as a potential successor to Wintour, who Vogue insiders say shows little sign of loosening her grip on editorial power after decades at the magazine.

The 73-year-old recently oversaw a global “digital first” strategy that saw more content shared between national editions – a reorganization that sparked internal dissatisfaction as local levels lost some editorial control.

However, Vogue insiders insist the previous model resulted in costly duplication of resources.

Nardi, the first black woman to serve as editor-in-chief of British Vogue, will become one of the global editorial chiefs who currently help run the publisher.

Nnadi, seen by insiders as loyal to Wintour, has become one of the most high-profile editors at American Vogue. Since being named chief content officer, Wintour has promoted close deputies to international roles.

Nnadi began her career on the features desk of the UK’s Evening Standard Magazine before moving to New York to write for the fashion magazine Trace. Before joining Vogue in 2010, she served as style director at Fader magazine, where she was responsible for fashion coverage.

Vogue said that under Nadi’s leadership, “audience numbers have grown significantly”, driving engagement on the website and social media.

Nnadi has also recently written cover stories on Rihanna, Cara Delevingne and Erykah Badu, and co-hosts the Vogue podcast, penetrate. She will take charge of British Vogue on October 9th and will be based in London.

“Now more than ever, this feels like a time to transcend borders and celebrate the wider meaning of being British,” Nadi said.

Wintour said Nardi is “an editor and writer with an impeccable reputation both locally and throughout the fashion industry.”

She added that Nnadi has proven “adept at speaking to our digital audiences and finding ways to expand Vogue’s reach, authority and reach across all our platforms”.

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