Curbing misinformation is critical to the platform and society as technology evolves and artificial intelligence tools emerge, YouTube said Wednesday, claiming the video streaming platform will act quickly to combat technological manipulation designed to mislead users and cause real-world harm content.

Ishan John Chatterjee, Director, YouTube India, told a media briefing that YouTube has well-established community guidelines that determine what content is allowed on the platform.

When asked about YouTube’s approach to content moderation, he said, “Content moderation is a major challenge for YouTube, and for society as a whole.” A new age tool.

“Aside from different content like violence and graphic content, one of the policies is…about misinformation and content that is technologically manipulated to mislead users and cause real world harm…this is not allowed on our platform and we will take action Objection,” he vowed.

He said YouTube is committed to consistently enforcing its policies globally, especially in India.

“We’re constantly evolving our processes and technology to make sure we can meet this challenge. Earlier this year…Sundar Pichai announced two things we’ll be focusing on…metadata and watermarks will come…AI-generated content, These are the audience and the way we use artificial intelligence to detect it,” he said.

Chatterjee said combating disinformation was critical to the platform.

“We have invested heavily in this and made progress. But we know our work will never be done, so we will continue to invest in this area,” he said.

YouTube is celebrating 15 years of localization in India and shares insights into how the ingenuity of Indian creators and changing fan preferences define important trends in creation, consumption and pop culture.

YouTube said it will continue to expand creative tools and monetization methods, and help creators engage with audiences in meaningful ways, while providing creators and audiences with a safe creation and connection experience.

“We remain focused on making YouTube the best platform for long-term success,” Chatterjee added.

He listed key trends demonstrating the influence of Indian creators and fans in shaping the digital video landscape and creator economy in India, noting that creation has become frictionless and consumption is multi-format and seamless.

More creative tools spurred expansion of form, which in turn led to more stories, greater scale, and greater impact.

In fact, 69% of Gen Z in India (survey) prefer their favorite creators to create in different formats such as short, long, podcast and live.

“With 71% of people watching videos in multiple different formats on a specific topic they’re interested in, consumption becomes unlimited and seamless,” YouTube said in a release.

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