Following the launch of the Phantom V Fold and Camon 20 series that caused ripples in the smartphone market, Tecno’s upcoming POVA 5 pro has also attracted widespread attention and is expected to set a new benchmark in the smartphone market. The brand recently announced World of TECNOlogy, we caught up with Mr. Arijeet Talapatra, CEO of Tecno India, about the upcoming World of TECNOlogy and the most anticipated POVA 5 that will be revealed during the 3-day tech extravaganza pro.

What is Tecno’s strategy to capture the Indian market?

The Indian market is the most important for TECNO globally and we intend to create a long-term smartphone ecosystem by focusing on the key parameters of manufacturing, supply chain, after-sales service, quality and R&D investment. Technological innovation and better localization are the core DNA of TECNO. Focusing on India, we have adopted a “glocalization” strategy, combining global standards with local customization.

We’ve also applied a lot of R&D to localize technological innovations, which have proven to help shape our product lineup to better suit the Indian market.

Adhering to the philosophy of “stop everything”, TECNO’s product strategy has always been to provide “segment-first” functions in a broad lineup of smartphones. It was also the highlight of this year’s major launches such as Phantom X2 Pro with a unique retractable portrait camera, Phantom V Fold, the largest foldable phone made in India, and Camon 20 Premier 5G shift and RGBW professional camera with the industry’s first sensor, setting the The new industry standard.

To bring users closer to their innovations, TECNO has created the annual asset “World of TECNOlogy”, the first showcase of its kind in technology. The platform is designed for users to experience best-in-class products from TECNO’s diverse product portfolio. This event will use this platform to grandly showcase the POVA 5 series. The core content of this event is the launch of the new POVA 5 series.

Tell us more about the upcoming POVA collection?

The POVA series is more than a set of smartphones; it represents what young and confident users crave: power, speed and performance. POVA powered by TECNO ensures that each device meets these requirements. With its latest POVA 5 series, TECNO takes it up a notch by tapping into the digital sensibilities that resonate with today’s youth. TECNO knows the importance of being unique and believes that everyone has their own special qualities. So we made a phone with a unique Arc interface and RGB LED backlighting. The hero phone of the series, POVA 5 Pro 5G, is the perfect companion for those who put effort and enthusiasm into their work to realize their dreams. Design inspiration isn’t just about aesthetics; it’s the vibrant and diverse passion of digital natives.

What exactly is this 3D textured arc interface?

The 3D textured curved interface is designed to make the phone fun and interactive. When you hold it, you will feel a unique feeling because of its special design. And it doesn’t stop there. The phone’s multi-color LED backlight changes color based on your actions. For example, it might light up when you’re getting a call, glow differently when you’re listening to music, or show a special light when it’s charging. It’s as if the phone has its own way of communicating with you, making every moment of using it fun.

What does “Amazon Best Deals” mean for the POVA collection?

The POVA 5 series will be available on Amazon, the platform trusted by millions of people. In today’s digital age, where online shopping has become synonymous with convenience, Tecno’s partnership with Amazon demonstrates its commitment to effectively engage digitally-savvy consumers. “Amazon Best Deals” isn’t just a label; it’s a label, too. Agreed. Promise of fast delivery and impeccable customer service.

What is TECNO’s strategy to reach e-commerce customers through POVA?

E-commerce customers are digital natives who follow trends, never settle for less, and focus more on functionality. All of this makes this consumer segment more discerning and keeps brands on their toes, constantly innovating based on the latest trends without compromising the overall value proposition. The POVA series is a performance-oriented smartphone designed for the gaming and social needs of young people with features of interest to digital natives at a very competitive price.

How does TECNO ensure the best features at the best price?

TECNO places great emphasis on local manufacturing, R&D and talent acquisition to provide top-notch home-grown solutions, making it more economically viable, even for top-notch technologies at very competitive prices. Tecno’s strength lies in its ability to understand and adapt. By recognizing the diverse needs of the Indian market, Tecno has strategically positioned its products to meet the needs of various market segments. Their commitment to innovation, backed by a broad product portfolio and customer-focused approach, ensures they remain at the forefront of technological advancement.

In an age where smartphone features and designs often look alike, Tecno brings a fresh perspective. This customer-first philosophy, combined with their drive to bring cutting-edge technology to the masses, makes Tecno a brand to watch. Tecno promises more than just smartphones. It promises an experience, an evolution and a future where technology truly resonates with the hearts and minds of consumers. For those looking for a brand that innovates without compromise, the answer is clear: Tecno.


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