Salesforce is hiring again after laying off about 10% of its workforce earlier this year, and is encouraging its former employees to apply for 3,300 new positions in the company’s sales, engineering and data cloud areas.

“Our job is to grow the company and continue to be very profitable,” said Marc Benioff, chief executive of the cloud software company. Bloomberg. “We knew we had to hire thousands of people.”

Speaking at the company’s annual meeting in San Francisco, the co-founder also said many of the new hires will be ex-Salesforce employees who have (for now) moved into new territory — aka “boomerangs.”

He’s not sleeping on the task at hand: Benioff, the American billionaire who also owns time He reportedly recently rehired senior employees from Snowflake and Twilio who had worked at Salesforce.

Now, attracting boomerangs is a new indicator of a company’s success, and Benioff even outlined that his strategy for poaching former employees so far includes hosting “alumni events to get people who have worked at other companies to say – that’s okay, come back.”

Salesforce rebounds after layoffs

The new hires restore 40% of the headcount cut in January, when Salesforce cut about 8,000 jobs in an effort to boost profits.

“The environment remains challenging and our customers are taking a more cautious approach to their purchasing decisions. With this in mind, we have made the very difficult decision to reduce our headcount by approximately 10%, primarily over the next few weeks. ,” Benioff wrote in an email to employees at the time.

He blamed the layoffs on excessive hiring during the pandemic, when tech companies posted profit growth before the economy worsened.

But now, the company has just released Better than expected results Q2 – Betting on artificial intelligence to further boost its profits.

While it’s unclear which Salesforce positions were cut earlier this year, about a third of the new hires will work on the company’s data cloud products.

The San Francisco-based company recently launched Einstein GPT, a generative artificial intelligence tool designed to make sales, marketing, and customer service agents more efficient. It is also actively developing countless other “GPTs”, According to a Salesforce blog post, Including sales GPT, service GPT, marketing GPT, business GPT, Slack GPT and Tableau GPT.

“We have some very successful parts of the business right now and we’re looking to surge in those areas,” said Brian Millham, its chief operating officer. Bloomberg.

Just a few months ago, Salesforce subsidiary Slack announced in a memo that it planned to hire “substantial new positions” in the third quarter for its team of product development engineers. wealth– These roles will focus on generating artificial intelligence.

No reply from Salesforce of wealth Request for comment.

Boomerang workers are on the rise

It’s not just former Salesforce employees who are being tempted to return to their previous employers—boomerangs are on the rise across the board.

Numerous studies show that an increasing number of former employees in organizations proactively seek and reapply for the jobs they quit after regretting following the “big quit” bandwagon.

salary company salary under investigation American workers found that 80% of employees who left during the Great Resignation now regretted it.At the same time, UKG’s Research Similar findings were found across six counties, with 43 percent of those who resigned admitting they were better off with their former employer.

Ultimately, both studies showed that only about a quarter of workers returned to their previous employer, but it wasn’t for a lack of trying — a whopping 68% of respondents in the previous study tried to return to their old jobs. post.

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